It feels good to BKIND. That's why we're weaving in kind all over the place. So pull on a pair of Bonds and feel comfy knowing you're supporting a brand with its heart - and its stitching - in the right place.

It feels good to BKIND. That's why we're weaving in kind all over the place. We’re doing this for our products, the planet, the community, and the people in them. After all, kindness isn't something you should half arse, you have to whole arse it. So pull on a pair of Bonds and feel comfy knowing you're supporting a brand with its heart - and its stitching - in the right place.

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By The Bonds Team

If there’s one person who knows how to look good in underwear, it’s Miranda Kerr.

The 31-year-old Aussie model was the face of Bonds back in 2003, has worn plenty of lingerie throughout her 19-year career, and has just slipped back into her favourite Bonds undies to help us celebrate our 100th anniversary.


Appearing in the campaign alongside some of our most famous faces, the mother-of-one says the key to looking good in your underwear is to: “wear it with confidence.”

“Whether it’s swimwear or underwear or clothing, just feel good in your body, because when you feel good in your body you exude that confidence,” says Miranda.

With all the access Miranda has to fashion stylists and designers, the best style advice Miranda Kerr has ever been given is to ‘invest in classic pieces.’ So it comes as no surprise that you’ll find Bonds in the closet of her New York home.

“I have a few of the basic white Chesty Bonds tanks that I’ve had for quite some time and the underpants, of course. They’re just so comfortable and classic.” says Miranda.

Take a sneak peek at Miranda in our latest campaign.


1.    You were the face of BONDS over 10 years ago how has your career changed since?

It’s changed quite a bit; I’ve worked around the world with incredible clients and some of the best creative people in the industry. I’ve had some of the most amazing opportunities, and I feel really grateful for those opportunities. It’s been such a learning curve, and I feel blessed to have experienced it.

2.    Bondsis celebrating its 100th birthday by bringing together all the iconic faces from over the years, how did you become involved in this momentous project?  

Bonds approached me, and I thought it would be really fun because it’s such an iconic brand and such a respected brand in Australia. And they always have such a great sense of energy to their campaigns.

3.    Whats your favourite BONDS moment?

I think it’s this campaign for their 100th anniversary; it’s really great to be a part of it.

4.    What does the brand mean to you?

To me, Bonds is such an iconic and respected Australian brand.

5.    What's your first memory of BONDS?

Seeing the Chesty Bonds guy on the TV growing up. I wonder where he is now. They should’ve got him for the 100th anniversary!

6.    You always look amazing & in shape, how did you physically prepare for your 2003 BONDS shoot?

It was so long ago; it’s crazy how time flies. I really try to keep in shape all year round, so it’s not like I put myself through rigorous training. It’s more about maintaining my exercise regime, so I feel healthy and balanced, and I’m eating well. I’m pretty into health and wellbeing so I just continually try to look after myself so that I look and feel my best.

7.    Do you have any tips to looking great in underwear?

Whatever you wear, wear it with confidence. Whether it’s swimwear or underwear or clothing, just feel good in your body, because when you feel good in your body you exude that confidence. If you’re feeling your best, you’re looking your best.

8.    If you had to choose either Pilates or Yoga which would you pick?

I’ve I had to choose one, I’d pick Yoga - and it would be Kudalini Yoga - because it balances my mind and body and spirit. And I feel my best after I do that. It’s not about the physical shape; it’s more about feeling my best. And Kudalini Yoga really does it for me!

9.    Top five foods wed find in your fridge? 

Avocado, Goats milk, gluten free bread, umeboshi plums - umeboshi plums are from Japan, they’re really sour, like a pickled plum, but they’re really good for alkalising your body. Even if you just have just a little bit of an umeboshi plum, it helps with digestion. You can buy them at a health market or Asian supermarket. I always have eggs, oh, I’m going to have to say six because I also always have vegemite in my fridge.

10. How do you spend your down time?

I like to be outside. When I have a day off, I really like to go for a hike or go and put my bare feet on the grass or a walk in the sand. I meditate, play with my son; we paint, we draw, we play on the swings, we jump on the trampoline, we bake cakes. I need to spend more time with my friends, to be honest! You have to balance it out, but if I’m not working I spend the majority my time with my son. I have some friends who have children as well, so when we can all get together it’s nice just to hang out.

11. If you had to wear one thing for the rest of your life what would it be?

My long silk robe, and bare feet. It’s like being naked, but you’re not.

12. Would we still find Bonds basics in your wardrobe?

Yeah, I have a few basic white Chesty Bonds tanks that I’ve had for quite some time and the little underpants - they’re just really comfortable and classic.

13. Whats the best ever fashion advice youve been given?

Invest in classic pieces, it’s not necessary to follow trends. It’s better to invest in classic pieces that fit to your body shape.

14. What are you go-to fashion pieces?

 A pair of jeans, a classic white tee, a blazer, black flats, sunglasses, and a handbag.

15. Whats the most precious item in your wardrobe?

It’s a vintage dress that was owned by my grandma.

16. What are you obsessed with at the moment?

Jumping on the trampoline with my son, it’s like my favourite thing. And swinging on the swings - I don’t know maybe I’ve turned into a kid again.

17. If we trawled through your wardrobe - how many pairs of shoes and handbags would we find?

I’m not sure, but I can tell you I’ve given a lot away, and I still have a lot. I regularly cull, because I get overwhelmed if I have too much in my closet. So I like to give stuff away a lot, like really often. I give stuff away to friends, I give stuff away to charity, and it just better keep it more streamlined and simple.

18. What's one thing you wish you could change about the fashion industry?

I don’t think it’s really up to me to comment on that because I’ve been a part of it for so long. I’ve been in the industry 19 years, and it’s been really good to me. I’ve got to travel the world and meet interesting and creative people. I am where I am now because of this industry.

19. What do you think is the greatest issue facing your generation?

Probably the excess in technology and the internet. I try to encourage young people, whenever I speak to them, that it’s important to take time out and turn the phone off and connect back with nature. Obviously we’re all part of the world, and I appreciate the fact that we have technology and that we can communicate with people on the other side of the world. That’s such a blessing, but it’s also important to take time out and ground yourself and get back to nature. So that you’re connecting with family and not just constantly on the phone.

20. Whats next for Miranda Kerr this year?

I’ve have so much going on; I’m continuing to work with the clients that I have, and I have a few exciting business collaborations that will be released later this year. I’m also continuing to expand Kora Organics worldwide. There’s never a dull moment, put it that way!

21. Do you have any plans to one day move back to Australia?

I meanright now, I don’t really have that option because obviously I have a son, and it’s not just up to me, but you never know. Never say never. But I love Australia, I’m really proud to be Australian.

22. What has been the most surreal experience/moment of your career thus far?

I think the fact that I’m still doing this after 19 years. I never thought that I’d still be doing this job after 19 years that kind of shocks me. I always thought this was a short-lived job, and I’d just enjoy it for now. And that’s why I studied nutrition. I thought ‘Well, I’ll just keep modelling while I can,’ and I had the expectation that it could end tomorrow, and it hasn’t. I’m so grateful for that, and for all the experiences I’ve had.

23. What is the greatest thing youve learned from Flynn?

Just to really enjoy every moment and keep the inquisitive side of your nature. And not to lose that childlike nature because that what’s so pure and incredible about children.

24. What is the greatest thing youve learned from your mum?

Unconditional love.

25. The greatest thing in life is

Actually being really present and in the moment. Even if you’re having a hard day, just being in the moment, and riding that wave. That’s what life is about; it’s not always about the good times. It’s about embracing every moment because you can’t appreciate the good without the bad.


Shop the Bonds Cottontail here.


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