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It feels good to BKIND. That's why we're weaving in kind all over the place. So pull on a pair of Bonds and feel comfy knowing you're supporting a brand with its heart - and its stitching - in the right place.

It feels good to BKIND. That's why we're weaving in kind all over the place. We’re doing this for our products, the planet, the community, and the people in them. After all, kindness isn't something you should half arse, you have to whole arse it. So pull on a pair of Bonds and feel comfy knowing you're supporting a brand with its heart - and its stitching - in the right place.

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Get intimate with Madeleine Hunt

We Love
By The Bonds Team

With sun-kissed freckles and the kind of red hair Mad Men’s Joan Holloway could only dream about, Madeline Hunt has a look that cannot be easily forgotten. Originally from Newcastle, the 21-year-old newcomer is quickly making her mark on the modelling world and is one of four gorgeous faces to star in our new Intimately campaign. We chatted with Maddy about all things body positivity, underwear shopping and more.

Tell us about the last time you had 'All the feels.'

I would have to say the last time was the shoot day for the campaign. Being surrounded by a great, supportive team and getting the opportunity to work alongside some amazing, unique women definitely brought me all the feels.

If you could, what would you tell your younger self today?

Love your body for what it is! Everyone is different and everyone has insecurities so there is not point missing out on life by hiding away.

Intimately by Bonds starring Madeleine Hunt

As an E cup, what challenges do you face when shopping for underwear?

It was always hard to find bras in a size 10E, especially ones that weren't too overpriced, making bra shopping a long and expensive search. Also, being an E cup size and wearing size 8 clothes, it was also difficult to find bras that had enough support but that could be worn under today's clothing styles.

What pieces from the Bonds Intimately range do you love the most and why?

I absolutely love the Demi Tee Bra. It's the perfect bra for larger cup sizes as it's supportive, yet comfortable and soft, and can easily be worn under tops and singlets due to the thin straps.

What does body positivity mean to you?

Body positivity means lifting each other up and loving one another no matter our size.

Intimately by Bonds starring Madeleine Hunt

What does 2019 have in store for you?

This year is going to be one of travel for me. I am hoping to see as much of the world as I can and experience as many new things as possible.

What was it like to model with three other amazing girls for this campaign?

Modelling and spending the day with Shanaya, Andreja and Maia was such a great experience. They were the loveliest girls and I felt so much support from them throughout the day. Spending the day in your underwear in front of a camera is not the most typical of days, but getting to do it with three other strong women by my side built my confidence and made it that much more fun.

What’s one word you’d use to describe how you feel about your body?

Unique!

Intimately by Bonds starring Madeleine Hunt


Shop our new Intimately women's underwear range in store and online


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