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Latest Steps Towards Sustainable Packaging

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Latest Steps Towards Sustainable Packaging

Being in the biz of fashion, we’re acutely aware of the problems the industry faces when it comes to its impact on the environment. In short: it ain’t pretty. While we may not have all the answers, with the help of the Australian Packaging Covenant Organisation (APCO), we are continuing to take conscious steps towards reducing our footprint.

That’s why we’re excited to share with you some of our latest packaging updates, because yes - packaging excites us, okay? In addition to removing plastic hangers from our online orders and single-use plastic bags in store and online, we’ve also recently introduced:

Kinder Plastics

We’ve made the switch so that our men’s and kids’ underwear packs are now made from REDcycle-compliant soft plastics. This means they can be easily recycled by dropping them off at your nearest REDcycle bin, located at major supermarkets nation-wide.

Sustainable Card

We’ve started the journey to more sustainable swing tags and other card-based packaging, by reducing card weight and upgrading it to an FSC (Forest Stewardship Council) mixed card, which ensures forests are managed sustainably. 

Greater Transparency

We’ve removed insert cards, and those other extra bits that usually arrive in your order, by printing directly onto our sustainable satchels that are made from 90% post-consumer recycled plastic. Now, you can find easy-to-understand instructions on how to recycle each piece of packaging on the actual packaging itself (genius, we know).

That all well and good guys, but what can I do?

Simple: you can recycle your soft plastics by taking them to your nearest REDcycle collection bin. And no, that doesn’t mean popping it into your recycle bin at home, and it definitely doesn’t mean chucking it into that other bin. Most councils don’t recycle soft plastics, so looking out for the REDcycle and Australasian Recycling Label (ARL) logos is key to knowing how to recycle it. For more info check out the REDcycle website.

A Zero-Plastic Future

When it comes to sustainability, there is always more work to be done. The bottom line: we won’t stop until we’ve reached our goal of 100% reusable or recyclable packaging, and eliminating all plastic product packaging by the end of 2025. To find out what else we’re doing to better our planet and people, visit our Sustainability page.