What really goes into the making of a campaign like Bonds Originals? A whole lot of people and passion, that's what! Between the Bonds marketing team, the creative agency, the director, photographer, hair, makeup, crew - oh and of course the talent themselves, it was like a flood of people had descended on the small, outback town of Coober Pedy in South Australia.
The locals welcomed us with open arms and could not be more accommodating or excited to see their town, which has already been the star of many a movie, TV series and advert, taken over by a bunch of scantily-dressed guys and girls. A few of the locals themselves also starred in the campaign and played a pivotal role in seeing Bonds Originals come to life.
Enjoy this exclusive behind-the-scenes look at the making of the campaign.