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Behind the Seams: Bonds Swim 2018 campaign

By The Bonds Team

Bonds brand manager, Samara Anderson walks us through what it was like to shoot the campaign on location... 

"Shot on location in sunny Miami on the Gold Coast, the Bonds Motel was a custom designed space, created specifically for our new Swim 2018 campaign." 

BEFORE

Bonds Swim campaign behind-the-scenes

AFTER

Bonds Swim campaign behind-the-scenes

"Whilst the skies were sunny, don’t be fooled – the water was chilly. Our models were a little hesitant about jumping straight in!"

Bonds Swim campaign behind-the-scenes

"Layered with vibrant colour, prints and patterns from the new range, the original site for the Bonds Motel underwent a colourful, retro makeover to become the coolest, most enviable spot to hang out this summer."

Bonds Swim campaign behind-the-scenes

"To ensure a genuine reaction, the crew performed an unexpected water bomb drop – the reaction was exactly what they wanted!"

Bonds Swim campaign behind-the-scenes

"We had some strict rules we had to follow at the Bonds Motel."

Bonds Swim campaign behind-the-scenes

"But there was always plenty of time to hang ten between takes." 


Explore our Bonds Swim 2018 range for adults, kids and bubs here >


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