At Bonds, we're always honouring our past by way of reinvention. Whether it's through elevating the fabric of our most iconic pieces, refreshing the design or details, or simply modernising the ways we wear them to suit our ever-changing lifestyles, we're constantly finding new ways to take our heritage styles to the next level.
Recently, we collaborated with Aussie influencer, Yan Yan Chan and her tribe of besties, to pay tribute to some of our bestselling Bonds classics in an entirely fresh way. Shot on a sunny Sydney day, Yan Yan paired an icon of Australian summer - the beach - with a few of your fave Bonds icons - such as the Chesty, which will turn 100 years old next year. Originally designed as a men's athletic singlet, the Chesty has become a staple amongst Aussie wardrobes for every member of the family from the oldest to the youngest.
Yan Yan also turned her lens to the Hipster, our most famous women's underwear style, which has recently undergone a revamp. First launched in 1999, now twenty years later the Hipster still offers the same feel-good fit its become famous for with the added bonus of being crafted from super soft, sustainably-sourced Aussie cotton. It also features all new branding on the elastics and trims to bring it well into 2019.
One of our most recent launches, Originals, is fast becoming an icon amongst our legion of loyal fans. Blending minimalist design with the buttery soft comfort Bonds is loved for, Originals offers a contemporary twist on our classic underwear shapes, beautifully captured in Yan Yan's stunning vision. Check out more of her work here.