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It feels good to BKIND. That's why we're weaving in kind all over the place. We’re doing this for our products, the planet, the community, and the people in them. After all, kindness isn't something you should half arse, you have to whole arse it. So pull on a pair of Bonds and feel comfy knowing you're supporting a brand with its heart - and its stitching - in the right place.

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Why Get Fitted for a Bra? Here's 7 Reasons Why...

By The Bonds Team

Bra shopping - urgh. We get it. Just because you wear bras doesn’t mean you enjoy shopping for them. We've all heard (or experienced) changing room horror stories. From the frustrating to the frightening, bra shopping is often likened to that other less than fun activity - shopping for swimwear. Eeek!

But the truth is, that unlike swimwear, which you don't wear every day, getting fitted for a bra is hugely important. Whether you've had a difficult relationship with bras previously or have found the holy grail of bras and have never looked back, there are many reasons for why getting fitted regularly can be game-changing. For starters, did you know that 80 percent of women are wearing the wrong sized bra? Furthermore, did you know that pregnancy also affects what bra you wear too?

Here are a few reasons why getting fitted on the reg will leave you feeling oh-so-good: 

No more discomfort or pain: That digging cup, that tight band, those red marks, that wire that's poking you from sun up to sun down - all of that can be magically fixed by understanding your correct bra size. 

No more weird uni-boob or saggy norks: An ill-fitting bra can distort your shape, leaving you looking flatter, fuller or more dangly than you'd like. No, thanks! 

Hello, options! It's a simple fact that as our lives change (pregnancy, maturity, etc) so do our bodies change. If you haven't had a bra fitting since dinosaurs first roamed the earth then you could be missing out on a world of beautiful styles. Bra design and development has come along way in recent years, and what you thought you could or couldn't wear previously may just surprise you now. 

You'll actually save money: Investing in a well-fitted, correctly sized bra will save you money in the long term. If you're going through bras quicker that you can count, it could be because they are made cheaply and/or aren't made for you. A bra fitting in store will educate you on what to look for when it comes to support, comfort and sizing.

Keeps you moving: Whether it's walking the dog or doing the downward-facing dog pose, everyone needs a well-fitting sports bra. The main benefit of a sports bra is to minimise movement, and if your bra is too big or loose, it could be causing you to bounce which can damage soft tissue and stretch delicate Cooper’s ligaments leading to sagging and permanent breast damage.

You'll be doing it right: Many women make the mistake of wearing their bra too high up their back. Incorrect sizing combined with incorrectly adjusted straps can put extra pressure on your back. An expert bra fitter will show you the right way to wear your bra. 

You'll be covered for all occasions: Think you can get away with one T-shirt bra for everything? Think again, dear friend. While we'd love to tell you that one bra will do everything life throws at you, the truth is that different bras are designed for different things. It's important you explore a range of styles to wear with a variety of clothing.


Our fully trained in store bra fitting experts, a.k.a. the bra bosses, are on hand to help sort you out from straps to sizing. Each of our bra fitters have been trained to create a warm, welcoming environment for you to feel comfortable in. They are available to answer any questions you have, as well as find the right size for you. We offer bra sizing from an A up to a G cup. Visit us in-store and ask about our bra fitting experience. 

Find your nearest store here > 


For those who feel pretty confident about their bra size and are in need of a restock, we offer a great range of bras online. Plus, with free shipping and returns on all orders, even if you're not 100% happy with your bra, you can send it back to us at no cost! 

Start shopping > 

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