Planet Comfy | BONDS Australia

OUR VISION

We’re here to make life comfy.

Our vision is to make you comfier every day while also striving to reduce our impact on the planet. And that starts with the first thing you put on in the morning. From our planet to our people to our products, we’re committed to a more ethical, more sustainable, kinder way forward. It’s a big, challenging, exciting vision that will continue for years to come. We might not be perfect, or always get it right, but when it comes to helping make the world a comfier place – we’re all in.

OUR GOALS

Time to make the world a comfier place.

Our 2030 goals are a map to a brighter, kinder, comfier future. Together with our global HanesBrands family, we’re working to achieve our set of long-term goals:

OUR PEOPLE

Globally we're aiming to positively impact the lives of at least 500,000 people per year. We will do so by:

Supporting our global employee base, and those of our suppliers, through a broad range of programs including health and wellness, education and diversity and inclusion.
Maintaining robust ethical sourcing practises and remaining committed to human rights and responsible sourcing.
Supporting our communities focusing on the themes of Comfort, Inclusion and Health.

We are currently supporting our communities by:

Helping to improve the lives of LGBTQIA+ young people through our partnership with Minus18.
Educating parents about the importance of safer sleep via our partnership with Red Nose Australia.
Providing clothing essentials to vulnerable Aussies in times of crisis through our partnership with GIVIT.
Helping shape a more inclusive future for people with disability through increased representation, inclusion and accessibility in our advertising through our partnership with Shift 20 Initiative.

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OUR PLANET

As part of HanesBrands, we have set reduction targets for our emissions through the Science-Based Targets Initiative. Globally, we are aiming at:

Reducing 50% of our Scope 1 and 2 emissions by 2030.
Reducing 30% of our Scope 3 emissions by 2030.

As a global group, we are also aiming at:

Using 100% renewable electricity where reasonably possible in our owned operations through direct investment and renewable energy credits by 2030.
Reducing our water use by 25% in our owned operations by 2030.
Working with key facilities to complete Higg FEM and include scores in our facility evaluations (Tier 1 and 2).

All reduction goals are off a 2019 baseline.

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OUR PRODUCT

We aim to eliminate single-use soft plastics in our product packaging, where possible, and work towards reducing specific problematic packaging components by 2030.
We aim to use 100% preferred cotton in our products by 2030. We define preferred cotton as U.S. grown, Australian grown, organic, recycled or sourced through reputable sustainable cotton certification programs.
We're working towards embedding circularity across our business model, including circular design principles, minimising waste across the value chain, and engaging in industry partnerships.

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REAL TALK

Our people are our family.

They’re the DNA, the backbone, the legends who make everything we do possible. And so, we want to be real about the ways in which we value and support them. Because we can’t truly be comfy until everyone is.

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OUR PEOPLE

Our employees are like family. Which is why we’re passionate about:

Treating everyone fairly, with dignity and respect.

Supporting fundamental human rights for all.

Providing a safe and healthy workplace.

Valuing diversity, equality and inclusion.

Ensuring no child or forced labour is used.

In 2024 we - along with our HanesBrands family - were recognised in the top 20% of companies assessed in Baptist World Aid's 2024 Ethical Fashion Report. The report grades companies based on the strength of their systems to mitigate against the risks of forced labour, child labour and exploitation in their supply chains.
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ETHICAL STANDARDS

As players in the fashion biz, we have a responsibility to act with fairness, respect and integrity in relation to our employees. From our stores to our factory floors, we hold ourselves and our suppliers accountable to strong ethical standards and are committed to human rights and responsible sourcing.

How are we doing this?

Under our parent company, HanesBrands, we run a Responsible Sourcing Program that audits all facilities involved in the production of our products anywhere in the world, including our owned facilities.

This program monitors compliance through ongoing annual assessments of facilities to ensure compliance with our Global Standards for Suppliers (GSS) and our Global Human Rights Policy and identify any opportunities for continuous improvement.

You can read more about our global responsible sourcing program here.

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DESIGN

The fabric of our lives.

At the heart of everything we do is you. From stitch to seam, much of what we design is done right here in Australia, driven by a team of dream-weaving innovators, who pour their love and passion into each piece so when you put it on it’s like magic.

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INNOVATION
& DESIGN

Our Fabrics.

We’re obsessed with comfy, which means we’re obsessed with fabric. We are constantly reviewing how and where it’s made, what it’s made from and how we can make it better, more sustainable, less wasteful. We could nerd out about this stuff all day.

We’re working towards using 100% preferred cotton in our products by 2030. We define preferred cotton as U.S. grown, Australian grown, organic, recycled or sourced through reputable sustainable cotton certification programs.

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THE SCIENCE

Our Commitment.

We're committed to making sure our products do not contain harmful substances. Our restricted substances management program adopts the American Apparel and Footwear Substances list which details restrictions and bans of harmful substances in apparel products around the world and supports responsible environmental compliance throughout our supply chain.

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MATERIALS

Sourcing preferred materials that are kinder to the planet, without compromising on quality or comfort, is hugely important to us. We have the power to reduce our environmental footprint, and that’s exactly what we’re committed to doing.

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HOME GROWN
AUSSIE COTTON

When you choose Bonds products made with Aussie cotton you’re also helping to support up to 1,500 local cotton farms and over 200 Australian farming communities. Working with Aussie farmers via Cotton Australia helps us to create some of the softest cotton clothing in the world. True story. It also gives us a greater understanding of where our raw materials come from and how they are farmed and produced. About 50% less water is used to grow a bale of cotton compared to 1997 in most seasons. In very wet (like 2022) or dry seasons, that figure is closer to 40%.

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RECYCLED YARNS

We’re looking at “waste” in a different way, thinking about it as a resource and finding ways to turn it into yarns that we can use in the fabric of our garments. Pretty awesome, right?

Across key product ranges, we’re looking to increase the use of recycled yarns – helping cut down on energy and resource use.

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COMMUNITY

Comfy is more than just a warm pair of socks (although those are pretty great too!) it’s about being accepted, supported and understood. It’s about making space for others, giving them a seat at the table and a chance to be heard. We’ve teamed up with a range of community partners to help give a voice to the voiceless and bring comfort to where it’s needed most.

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Minus18 are champions for LGBTQIA+ youth Australia-wide, and we’re proud to partner with them. Our partnership helps to fund important peer-to-peer support, education, training and safe spaces for same-sex attracted and gender diverse young people.

We’re proud to be a Key Sponsor of the sparkliest night of the year – the Queer Formal events in Melbourne, Sydney and Adelaide. The Queer Formal offers an unforgettable night where young people can be free to be themselves and make new friends.

Visit Minus18.

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We're proud partners of Red Nose Australia, who are helping to save little lives and create safer sleepwear for babies and infants. Since joining forces in 2020, we've collaborated on a range of innovative babywear products like Wondercool & Wondersleep and work closely with their team to ensure many of our baby clothing ranges are approved by Red Nose for safer sleep. As a proud supporter of Safe Sleep Week and Red Nose Day, we use our platform to educate Aussie parents about safer sleep.

Visit Red Nose Australia.

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GIVIT are a national not-for-profit that partners directly with councils, recovery outreach teams, charities and community groups to connect those in need with those who can help, ensuring that Australians experiencing hardship receive the essential goods and services they need, when they need it most.

Since our partnership began in 2018, Bonds together with our Hanes Australasia family has collectively donated over 2,500,000 items to people in need.

Visit Givit.

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Change starts with a shift. We're proud to be part of a collective of Australia's biggest brands committed to increasing representation of disability within the advertising industry. A change that will impact the way 1 in 5 Australians see themselves, simply by making them seen to others. The initiative is founded on 4 guiding principles - representation in storytelling, inclusion in casting, accessible communications and industry leadership.

Visit Shift 20.

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HANES
INNOVATE RAP

Reconciliation is a continuous journey. One that Bonds, together with the wider Hanes Australasia business, is passionate about. We respectfully acknowledge the long history and unique cultures and traditions of Aboriginal and Torres Strait Islander peoples; and believe that by acknowledging, embracing and celebrating these we will create a richer future, together.

We have completed our first Innovate Reconciliation Action Plan (RAP) which set out our commitment to reconciliation through learning, employment, procurement and partnership initiatives. Our second Innovate RAP is under development and our celebration of Aboriginal and Torres Strait Islander cultures and contributions; and development of an inclusive and welcoming culture at every touchpoint remain key.

Learn more about Hanes Australasia's Innovate RAP here.

In 2022, we launched an initiative dedicated to breaking down gender norms and stereotypes in the fashion industry, and supporting everyone to feel comfortable in their own skin. We recognised that in order to fully commit to the comfort of all we needed to be community-led, not gender-led, supporting and amplifying freedom, openness, and authentic self-expression – however Aussies may choose to identify or express themselves.

To kick things off, we appointed a 2022 advocate panel comprising of a group of diverse, LGBTQIA+ Australians with different perspectives and lived experiences. Their role is to provide honest input, insight, and advice in support of the Project’s goals.

Visit The UnGENderwear Project.

Learn more

We recognise that to fully commit to the comfort of all, and to support authentic  self-expression, we need to set clear goals to help guide the Project. These include...

	Undertake a comprehensive audit of all gendered terms used across product, packaging and stores to challenge their relevance, and review any deemed non-inclusive by 2025.
	To deliver a genderless shopping experience in a Bonds owned channel by 2023.
	To continue to meaningfully consult with and listen to the LGBTQIA+ community on major initiatives, appointing a panel of advocates and conducting a nationwide consumer study by 2023.

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REDUCE & RECYCLE

We are incredibly aware of the environmental problems the fashion industry faces. In short: it ain’t pretty. With the help of the Australian Packaging Covenant Organisation (APCO), we’re taking conscious steps towards reducing our packaging footprint. We’re excited to share with you some of our latest packaging initiatives because yes, packaging excites us.

By 2030, we aim to eliminate single-use soft plastics in our product packaging, where possible, and work towards reducing specific problematic packaging components by 2030.

REUSABLE HANGERS

In our owned stores, our hangers are reused through our partnership with PACT, a program that reuses hangers, which may otherwise end up in landfill.

REUSABLE PAPER BAGS

We’ve replaced single-use plastic bags in our stores with paper bags that are made from 100% recycled or reclaimed material. Our paper bags are Forest Stewardship Council (FSC) certified, and reusable and recyclable.

RECYCLED CONTENT
SHIPPING SATCHELS

Our online orders arrive on doorsteps in shipping satchels made from 90% post-consumer waster plastic.

PLASTIC PACKAGING

We’re committed to eliminating single-use soft plastics in our product packaging, where possible, and are working towards reducing specific problematic packaging components by 2030. Following the collapse of REDcycle, unfortunately there is no collection of soft plastics available for customers at the present time. Industry is working hard to identify pathways to create new schemes. In the meantime, customers are advised to dispose of their soft plastics in the landfill bin. You can also check your local council recycling options here: https://recyclingnearyou.com.au/councils

MORE SUSTAINABLE
SWING TAGS

Since 2019, we've been on a journey toward more sustainable swing tags and other card-based packaging by reducing card weight and upgrading it to an Forest Stewardship Council (FSC) mixed card, which uses raw materials from sustainably managed forests.

TIPS FOR A COMFIER PLANET

Reuse, recycle, re-home. Here are a few simple ways you can do your bit for the good of the planet:

Forget Plastic
Our store shopping bags are reusable and recyclable and we’re in the process of eliminating soft plastic from our product packaging.
Re-Home Clothing
Donate, sell or swap any unwanted clothing. There are countless ways to re-home pre-loved clothing, from donating items to your local charity shop to selling them online.
Repair and Reuse
Replacing buttons, repairing holes and cutting hems are just a few easy and affordable ways to extend the life of a garment.
Follow the Care Label
Make your clothing last longer by following the care label instructions and using a wash bag where applicable.
Use Cold Water
Only pop a machine wash on once you have a full load. Opting for a cold wash (anything below 30C) uses less energy and reduces your carbon footprint.
Avoid Tumble Dryers
Air drying is a more cost effective and planet-friendly way to dry your clothes. Laying delicates, such as bras and undies, flat to dry in the shade helps to keep their shape.
Recycle Packaging
Our packaging includes the Australasian Recycling Label (ARL), with instructions on how it can be recycled.
Keep it Simple
Great basics are the key to a versatile wardrobe. Staple pieces that can be mixed and matched also makes getting dressed in the morning easier.