A range like BONDS100 doesn’t just appear by magic. There are so many bright, talented and passionate people that have worked behind-the-scenes to bring the best of what Bonds has to offer to you – our loyal and awesome customers!
So, who exactly is responsible for our latest eye-popping prints, branded waistbands and sporty separates? Meet Rene Kininmonth and Kasey Doroszuk, two of the creative geniuses behind the range that celebrates Bonds’ 100th birthday. We chatted to Rene, who is one of our women’s underwear designers and Kasey, who designs our babywear range, to find out what exactly went into designing such an important and memorable collection.
What was the inspiration for BONDS100?
Rene: We wanted to create a bold, branded statement for Bonds following the Nineties sports luxe trends we’ve been seeing both here and overseas. Think tomgirl-styling, bright blooms, and logo mania!
Where do you get your inspiration from?
Rene: Everywhere! Blogs, tumblrs, mags, trend reports, and plenty of travel. Sometimes the most unlikely places and sources give us the most inspiration.
Kasey: Travel, keeping up with Instagram and trends, blogs, our own babies and kids.
What influenced the choice of prints and silhouettes?
Rene: Bonds is such a loved and iconic Aussie brand, so we used native Australian flora as printspiration, in our Bondsy fluro pop colours. We also wanted to celebrate with a little bit of sparkle and some epic bold logo prints.
Did you create any new styles for this range?
Rene: Looking forward, we wanted to create new classics to take us into the next hundred years, so we've added a varied range of new edgy shapes including the Triangle Bra, the Hot Shortie, and our fave the String Skimpy. We're hoping these will be fondly looked upon as icons in future years in the same way that we've treasured the Chesty and Hipster.
Kasey: The hoodie and trackie are icons for Bonds and loved by so many, so we have re-invented these pieces in a fun new way.
What are some of the key benefits in this range?
Rene: We have an incredibly experienced team of garment technicians who are fussy about getting our fit perfect. Every shape is tried and tested about a million times before it hits the market so we know we're putting our best foot forward. And, of course, we search far and wide for the most eye-catching and unique prints.
What does the future look like for Bonds?
Rene: We have some really cool new categories that are still in the works that are specific to lifestyle trends… you'll have to wait and see!
What’s your favourite product in the range and why?
Rene: The BONDS100 Triangle! It's so comfy and flattering and such an easy weekend piece.
Kasey: The printed hoodies, they are lightweight so are great for layering all year round. The prints are so fun, they’re pretty hard to resist.
What one Bonds product could you not live without?
Rene: I can't go without the Hipster Bikini! It’s stood the test of time and is my absolute favourite.
Kasey: The Zip Wondersuit is so easy and comfy for bubs. I have a toddler that can be impossible to dress at times, but getting ready for bed is a breeze because she enjoys doing the zip up herself.
Shop the new BONDS100 range here.