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Flume fronts new Bonds Originals Sweats Campaign
Posted in: people

To be original is to be unapologetically you. And since there is nothing more comfortable than being yourself, we decided to unleash our most comfortable, contemporary trackies range to date. Introducing Bonds Originals sweats - a collection of minimalistic, majorly comfy hoodies, pullovers, and trackies for men and women, made for modern life. 

Flume for Bonds

We can't think of two better representations of originality than Grammy award-winning artist, Flume (a.k.a. Harley Edward Streten) and international model, Duckie. Both Aussies, both undeniably authentic and high achievers in the pursuit of their respective passions. Flume and Duckie make up a whole crew of Aussie originators who have all united to make this new range larger than life. 

‘I grew up wearing Bonds, we all did!’ said Flume, ‘I handpick every one of my projects and am all about trying something new so when Bonds asked if I’d like to be part of this, it made sense; they’ve always led the way in celebrating Aussie individuality and originality.’ 

JUST THE BEGINNING...

This is just a taste of what's to come. We'll be revealing loads more from this incredible campaign in the coming days and weeks, so watch this space! In the meantime, browse and shop the range of bold to basic statement sweats, all made from homegrown Aussie cotton, available in-store and online for guys and gals

6 years ago
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