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It feels good to BKIND. That's why we're weaving in kind all over the place. So pull on a pair of Bonds and feel comfy knowing you're supporting a brand with its heart - and its stitching - in the right place.

It feels good to BKIND. That's why we're weaving in kind all over the place. We’re doing this for our products, the planet, the community, and the people in them. After all, kindness isn't something you should half arse, you have to whole arse it. So pull on a pair of Bonds and feel comfy knowing you're supporting a brand with its heart - and its stitching - in the right place.

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Proud supporters of Minus18, champions for LGBTQIA+ youth

Community
By The Bonds Team

To mark with the launch of our limited edition Pride ‘OUT NOW’ range, we’re proudly partnering with Minus18, a non-profit organisation aiming to create a world where all LGBTQIA+ youth Australia wide feel empowered and belong.

Here’s a cool fact: 87% of young people who have interacted with Minus18 report a positive improvement in their feelings of self and identity.

In order to keep raising awareness and funds for everything Minus18 does – including events, peer to peer support, producing resources, workshops and campaigns - they rely on brands like us and people all over the country to get behind them and help them out.

Here’s just a snippet of some of the great work Minus18 have done to date…

Since 2011, Minus18 has supported:

- 64,100 youth at events in Melbourne, Sydney & Adelaide
- 15,690 people in school workshops and workplace training
- 2.5 million people have accessed free online resources
- 171 youth through their Volunteer Program

“At 16, a friend introduced me to the Minus18 online community, where I had the chance to read about other people who were all going through the exact same things as me. It was amazing. Instantly, things seemed to get easier. Life got easier. I thought “Wow this is something I want to get involved in”. It was incredible.” – Elyza

Bonds x Minus18: how we can help you and how you can get involved.

Get reading! Together with our support, Minus18 have put together a helpful resource with support and advice for LGBTQIA+ people and their loved ones.

Download Resource Now >  

We’re donating BIG TIME to Minus18. Our partnership with Minus18 helps to fund a range of their major initiatives and support thousands of LGBTQIA+ young people right across Australia – from their Queer Formal events in Sydney & Melbourne, to funding that provides important peer-to-peer support, and workshops and training for our staff. To see where our money is going, find out more here.

We’ve got a great way for you to get involved and share the love too!

For every photo post shared to Instagram or Facebook with the hashtag #outnow between 9th February 2020 and 1st March 2020, we'll donate $1 to Minus18. We are keen to see your interpretation of #outnow, whether that’s sharing your personal experience of coming out or it’s simply a pic of you and your partner or friends having a great time. We look forward to connecting with you via FB and the ‘gram and raising as much money and awareness as we can for Minus18. (See T&Cs below*)

Need something cute to wear for your #outnow post?

Shop Pride

    The OUT NOW Exhibition

    Come one, come all to our Out Now exhibition, a celebration of being out and proud. The exhibition runs during the final Mardi Gras weekend with interactive installations featuring a diverse representation of LGBTQIA+ Australians and a live photo studio so you can get involved.

    If you’re in Sydney from Friday 28th Feb - Sun 1st March, be sure to drop by the OUT NOW exhibition in Central Sydney for a colourful celebration of the LGBTQIA+ community and meet some of the helpful Minus18 crew members who’ll be standing by for a friendly face-to-face chat.

    The OUT NOW Exhibition details:

    74-76 Oxford Street, Darlinghurst
    Friday 28th Feb - Sun 1st March
    11am – 7pm daily

    Queer Formal 2020 – The Sparkliest Night of the Year

    Bonds is also a proud Presenting Partner for Queer Formal Sydney (Mardi Gras) and a Key Sponsor of Queer Formal Melbourne in June. It’s more than just a night of great tunes, artists, dancing and celebration - for most LGBTIQA+ youth, it’s an extra special night out where they take a same-gender partner, wear the clothes they feel most comfortable in, and just be themselves.

    Our funding goes to supporting the event and helps to make tickets free of charge for attendees. For anyone attending the events, you can also find Bonds onsite at the Queer Formal with a fun photobooth to get the perfect formal photo!

    We love Minus18’s work and are proud as punch to kick off our partnership with them with such a bang in Feb. Please help us spread the love and awareness by getting involved in any or all of the above and by simply showing someone from the LGBTQIA+ community that you’ve got their back.

    *Bonds x Minus18 T&Cs: Initiative runs 9th February 2020 – 1st March 2020. Total donation to Minus18 is capped at $10,000 AUD. Only one donation per individual applies, irrespective of the number of posts they make. Individuals must post to either Facebook or Instagram, with accounts set to public, and use the hashtag #outnow to be eligible.

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