As a brand that's all about being comfortable in your skin and empowering our youth to feel confident to own what they've got, we are asking you to help us to reach the young women of Australia. In celebration of our new 'Join the Queendom' campaign, which is all about rewriting the rules that dictates how a woman ought to look and feel about herself, we'll be holding a national Reach Her day in all Bonds' adult stores.
On August 11th 2018, we'll be aiming to raise $10,000 to fund Reach workshops for girls that tackle self-confidence, body image and gender stereotypes. For every pair of Originals undies sold in store and online that day, we'll be donating the profits towards supporting the roll-out of Reach's life-changing 'Birdcage' workshops for high school girls.
Tell Me More
The Reach 'Birdcage' workshops are created specifically for young women, and cover:
+ Forming deeper connections with young women and members of their community.
+ A greater understanding of how women are presented in society.
+ A deeper awareness of self and the impact that peer group and gender stereotypes have on individual behaviour.
+ Increased empathy and understanding for others in the community.
+ Challenge conventional representations of gender.
+ The experience of being heard and feeling included.
+ Ways they can more positively express themselves.
How Can I Help?
On Saturday August 11th 2018, simply head to your nearest Bonds' adult store nationwide or shop online and purchase a pair of Originals women's or men's undies and we'll donate the profits to fund more of Reach's Birdcage workshops for young women. On the day, we'll also be hosting special music performances from the Reach Crew at selected Bonds stores - more to be revealed shortly!
T&Cs: Bonds is donating the profits from the sale of all Originals women’s and men’s underwear sold instore today up to a maximum donation of $10,000.