Set against the beautiful backdrop of the Blue Mountains in New South Wales, our latest Originals campaign 'Join the Queendom' not only celebrates sisters supporting sisters but also the unique and beautiful Australian landscape. With an all-gal army of fierce, freedom-loving queens, we set the scene for one of our most powerful TV commercials to date. Our line-up of lady bosses features women from every walk of life, yet one thing unites them all - the confidence to rock what they've got, which is all part of our mission to inspire you to do the same. 

Get to know a couple of the queens behind our latest Originals campaign...

MEET THE NUTCRACKER A.K.A. JESS PURCHASE

Instagram @jesspurchase

Tell us about a typical day in the life of Jess.

At the moment uni is consuming my life - I’m going in to my final semester of my degree. I manage to fit in a Pilates class or a run in the early morning or evening but an ideal day is when I get to go for a big walk with girlfriends. I love cooking so tend to get creative in the kitchen for dinner with lots of veggies, normally with an Asian influence and lots of chilli. I finish up every day by reading, I’m avoiding screens to help myself unwind better at night.

Describe yourself in three words.

Happy, creative, emotional.

What’s been your proudest career moment?

This TV ad! Bonds has always been a stable brand in my family and I’ve worn Bonds undies since I was little.

Where is your ‘queendom'?

Somewhere with lots of sunshine. I’m basically like a reptile, I am happy lying in the sun all day!

Who would be in your ultimate girl gang?

I already have my ultimate girl gang – I love my little sisterhood. You know who you are!

Which woman inspires you the most?

My mum.

What does confidence mean to you?

Having faith that your perception of self is positive and not validated through others. Trusting your judgement and accepting yourself is a hard process but getting there really grounds you to live life how you want to.

Which undies make you feel your best?

The Tanga  gives a really flattering fit to the figure.

You got one of the best sneak previews into the new Originals range. Which ones are you loving most?

The blush-nude undie and crop, which I got to wear in the TV ad are my favourite, the colour is so complimentary to my skin tone.

What’s on the agenda for the rest of 2018?

Finishing my degree and taking some much earned time off to rest. I’ve gotten to a stage where my life is zooming past because I am so busy so standing still for a month or two would be really nice, especially in the warmer weather.

MEET LUMBER JANE A.K.A. VICTORIA GERMYN

Instagram @victoriagermyn

Tell us about a typical day in the life of Victoria.

My days are all different, I’m not really a routine kind of girl. When I’m not shooting I like to go to the beach or sit in the sun somewhere, I read a lot, (reading A New Earth by Eckart Tolle right now which is quite amazing). Then I call some friends to hang out or go to lunch. I work-out in the evening and I like to have friends over for dinner at night. I’m very blessed to have as much freedom as I do on my free days.

Describe yourself in three words.

Playful, free-spirited, social.

What’s been your proudest career moment?

My perfume campaign I did for Russell James (and this Bonds campaign obviously!)

Where is your ‘queendom'?

I’m a citizen of the world.

Who would be in your ultimate girl gang?

I already have my ultimate girl gang, my beautiful mother and my amazing sisters.

Which woman inspires you the most?

My mother.

What does confidence mean to you?

Being comfortable in your own skin, ignoring your flaws (which we all have) and only focusing on the positive things you like about yourself. Everyone can be confident, you just got to look at the right places.

Which undies make you feel your best?

Comfortable ones.

You got one of the best sneak previews into the new Originals range. Which ones are you loving most?

The String Bikini.

What’s on the agenda for the rest of 2018?

I’m currently traveling Europe with friends and family and enjoying my vacation. Going back to New York in the fall then looking at returning to Australia for the winter (summer for you guys).

Explore more of the Join the Queendom campaign here.