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It feels good to BKIND. That's why we're weaving in kind all over the place. So pull on a pair of Bonds and feel comfy knowing you're supporting a brand with its heart - and its stitching - in the right place.

It feels good to BKIND. That's why we're weaving in kind all over the place. We’re doing this for our products, the planet, the community, and the people in them. After all, kindness isn't something you should half arse, you have to whole arse it. So pull on a pair of Bonds and feel comfy knowing you're supporting a brand with its heart - and its stitching - in the right place.

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Set for Success

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By The Bonds Team

At Bonds we are all about feeling comfy and confident and know that our undies can make the biggest difference when it comes to feeling in charge.

A matching set is a sure-fire way to inject the feeling of success into your week, even if it’s only Monday and you’ve already spilt coffee on your t-shirt.

We’ve teamed up with some pretty amazing women who are set for success and all killing it in their respective fields.

From a health and wellbeing focused mum who’s telling it like it is, to a Richmond AFL player, these ladies are kicking life up a notch and we are so here for it.

Brittany Noonan @bybrittanynoonan in Comfytails

This straight-talking mum has no time for anything other than comfy, so we got her wearing the Comfytails range…

Q: How do you feel in your Bonds undies?

I always feel my best in my BONDS undies because I’m super comfortable. I love how they make me feel. To me there is nothing more beautiful than a woman comfortable in her own skin (and undies). It’s actually a huge thing to me after being so self-conscious for many years to able to say I am completely comfortable and happy in my underwear.

brittany noonan set for success

Q: Tell us about your journey to getting where you are today?

Just like many women out there I have been on a massive journey with my body and my confidence to get to where I am today. It took me many years of practising self-love and also therapy to be able to be in a place of self-acceptance. I can also say becoming a mother to two beautiful girls certainly helped me to not only realise just how incredible the female body is for what it can achieve but also how important it is to learn to be a positive role model to your children who will model your behaviour and the way you speak to yourself with the way they speak to themselves as they grow up. In terms of where I am today with my online platforms and business the journey has been an incredible one. Deciding to share and show my truest self in a public forum was certainly scary especially for introvert like myself but it has given me so much more than I ever thought possible. By being completely honest and open with life’s struggles, my mental health illness and of course the joys too I found women all over the world were able to relate and that’s how my community grew to where it is today. There is no sugar coating or pretending and I think that’s what women and particularly mums need to feel like they are normal and that they are doing an amazing job too.

Q: Have you encountered any roadblocks along the way?

As a young woman I suffered depression, extreme anxiety and also an eating disorder which certainly was a roadblock for me to be able to love or respect myself. Seeking professional help and doing years of therapy helped me to manage and overcome these. Although they were roadblocks, I also believe they helped to shape me in to the person I am today and have given me a purpose and reason to want to help others to overcome similar struggles and know it’s ok to not be ok sometimes. Your struggles can be your greatest lessons which is also the case in business and career too. The failures along the way teach you so much and enable you to do better.

Q: What have been your biggest motivators to keep going despite other people’s doubts?

To be honest since I worked on myself to become happy with who I am as a person and align my values with my goals I don’t feel like I let other opinions of me intrude my life. I am completely confident that my reasoning behind why I do what I do is for good so no one can tell me otherwise. I am also very lucky to be surrounded by people who support me including my husband who is my biggest motivator any time I doubt myself he reminds me of my “why” and also the beautiful and supportive women who follow along my journey who tell me constantly that I help them and thank me for everything I do for them. If I can help one or two people to feel less alone in their struggle or feel supported each time I share then I feel like I am meeting my purpose. I personally find self-doubt is where I constantly need to keep checking in and reminding myself that I can do anything I set my mind to and that I am worthy of all the things I want to achieve.

Q: What is success to you and would you say you have reached it?

I honestly believe success is so individual and can also be fluid. Success at different points in life is different and right now I couldn’t feel any more successful because to me being successful right now is being happy and healthy and being able to have flexibility in life so I can spend time with my kids while they are young. I have an amazing husband, 2 beautiful and healthy children, a thriving online community which means I can work from home and be with my babies as well as successful businesses that my husband and I own. We are very bless and I am totally aware of that but we have also worked hard to be where we are.

Q: A piece of advice for young women on their own journey to finding success?

You are allowed to create your own definition of success and you’re also allowed to redefine that at any time in your life. Also, don’t let others versions of success deter you from your own or make you compare yourself to them. Just because success to them is having a million dollars in the bank or being a CEO of a global company it doesn’t mean yours can’t be as simple as truly being happy within yourself and finding a purpose to what you want to do in your life. I honestly believe once you find that purpose that it drives and motivates success in all areas of your life.

Jennifer Atilemile @jenniferatilemile in Intimately

This body positive model is reppin’ Aus in NYC and giving us all the feels in our Intimately matching sets…

Q: How do you feel in your Bonds undies?

Super comfy and cute!

Q: Tell us about your journey to getting where you are today.

Belief in my ability, belief in myself and hard work and determination. When I was younger, I wasn’t happy with myself. I struggled to fit in, and I honestly believe it’s due in part to the fact that I didn’t see anyone that looked like me in Australian media and advertising. Once I realised, I didn’t have to change myself to be my authentic self, I was a lot happier, and was able to achieve so much more. That’s why representation and diversity is so important to me! Getting to where I am today has been a lot of trial and error to be honest, including finding a career that I’m passionate about, and gets me excited to get out of bed in the morning. There’s been a lot of rejection and failure, but I believe that’s shaped me into being the person I am today, you need to learn from these things in order to grow and evolve!

jennifer atilemile set for success bonds

Q: Have you encountered any roadblocks along the way?

Firstly, being told I still needed to lose weight to be a model. My mum stepping in and telling me I couldn’t do it was a roadblock for sure, but it was such a positive in the long run, because I ended up going to University, and embarking on a self-love journey that has got me to where I am today.

Q: What have been your biggest motivators to keep going despite other people’s doubts?

A lot of people told me no and have tried to bring me down. If I took that rejection and maliciousness personally, I would not be here. I took every no as a not yet, and just blocked out the people in my life that didn’t uplift me and support my goals - even if they were big and seemed a little crazy and unattainable.

Q: What is success to you and would you say you have reached it?

Success is achieving your goals no matter how big or small. I would say I’ve reached success in some of my goals, but now it’s time to set bigger and bolder ones!

Q: A piece of advice for young women on their own journey to finding success?

Don’t follow the masses! Be individual and unique, because that’s what sets you apart from everyone else. Also, believe in yourself. If you don’t have that, you won’t achieve anything, because once you are comfortable and confident in your own abilities, other people will see it too and want to see you achieve everything.

Robyn Lambird @Robynlambird in Originals

This disabled, fashion-loving athlete is crushing it on the world stage, and speaking up for those with disabilities while she’s at it.

Q: How do you feel in your Bonds undies?

I feel strong and empowered. As a physically disabled individual it’s not always easy to appreciate my body, but it’s a relationship that I’m really trying to work on, and looking in the mirror whilst I’m wearing my Bonds undies, I’m now able to have gratitude for all my strengths. This body works so hard with me day in and day out, in therapy, training, and competition, and that’s something to be appreciated.

robyn lambird in bonds originals

Q: Tell us about your journey to get where you are today?

I was born with a disability called Cerebral Palsy, which basically means my brain struggles to communicate with my muscles, causing problems with balance, coordination, and mobility. Having these physical challenges and living in a society that views disabled bodies in a certain way, has really motivated me to challenge both my body and societal perceptions of disability. This has led me to become an elite athlete, currently ranked 3rd in the world for the 100m wheelchair sprint, and towards creative pursuits that aim to create a more positive and authentic culture around disability. Right now, I’m training really hard to make the Australian Paralympic team next year and experimenting with how I can use my personal style with social media to normalise disability.

Q: Have you encountered any roadblocks along the way?

I think anybody living with a disability is going to experience others doubting their ability. For me, growing up I wasn’t always encouraged to be sporty or creative by everyone around me, but in the end those doubts just pushed me to achieve everything I have today.

Q: What have been your biggest motivators to keep going despite other people’s doubts?

I think just knowing that no matter how much other people doubt me, at the end of the day I’m the only one in control of my future. I've worked really hard to seek out a community that is supportive and uplifting, and having those people in my life, especially other young people living with disabilities, is all the motivation I need, you do it for the people that help you rise above.

Q: What is success to you and would you say you have reached it?

Success for me is giving everything I have to be the best athlete I can be, and working towards creating a society that appreciates different types of bodies. I’m not sure I’ll know when I’ve achieved the success I’m chasing in my sporting career until it happens. I’m sure there will be some point when the fire stops burning inside of me, I’ll know I’ve given it all I’ve got. As for working towards greater diversity representation, I think it will be when we are no longer surprised to see someone who’s using a wheelchair, or who’s older, or missing a limb etc when we are scrolling through ads or campaigns. It will just be what we’ve grown to expects, a real portrayal of our society.

Q: A piece of advice for young women on their own journey to finding success?

It’s a cliché because it’s true, don’t let anyone else decide what you’re capable of. Seek out a community that makes you feel at home in your passions and bloody work hard!

Ellie Brooks @elliejbrooksss in Hipster

Professional surfer Ellie is surfing a wave of success and looking fab while she does it in our Hipster range.

Q: How do you feel in your Bonds undies?

Confident and comfortable.

Q: Tell us about your journey to getting where you are today?

I started out doing nippers at my local beach and loved every minute I spent in the water! It was only a matter of time before I pestered my dad enough for him to teach me to surf. I was about 9, and well I guess I just loved that a whole heap more! If he was going, so was I. I didn't start competing till I was about 16. I have a competitive nature, so as soon as I started competing I just had this hunger to work super hard and do well. I've been competing non-stop since, besides a small stint out of the water with injury. Although I came back hungrier than ever, and won an event which really set me up for the rest of the year and future events. I am currently still competing, ranked top 50 in the world and hoping to one day qualify for the World Surfing League! I am also at university studying business and have a huge love for health and wellness.

ellie brooks bonds hipster set

Q: Have you encountered any roadblocks along the way?

For sure, there's been a lot! I got really sick in China and ended up getting glandular fever which put me out for a few months. I had blood tests every week and just had to rest which was a huge challenge for me. I also fractured my L5 so that was another few months out. This put me on the back foot a little as I wasn’t able to compete in a few events throughout the year so had to play catch up. It gave me a huge insight into my health and wellbeing though which I am super grateful for. Sponsorship is also a super tricky one. There are so many talented athletes out there and limited funds to go around. My parents helped fund my seasons initially but now I have some support which helps, but it is an expensive sport!

Q: What have been your biggest motivators to keep going despite other people’s doubts?

I have learnt to be true to me, focus on my purpose and path, to improve my strengths, work on my weaknesses and to be present and enjoy the journey. Mentally and physically it can be very draining, but the rewards outweigh any negatives. I have an amazing support crew around me which make it easier. Any doubt I ever have I know I can find guidance from them.

Q: What is success to you and would you say you have reached it?

For me right now, success is winning events and qualifying for the World Surf League. I haven't reached it in my eyes, but I will let you know when I have. Good things take time and I’m working damn hard to get there!

Q: A piece of advice for young women on their own journey to finding success?

You’re not late, you’re not early, you are right on time! Don’t put too much pressure on yourself, trust the timing in your life. Be teachable! As much as we may think we know what's best, we aren’t always right. Never give up and HAVE FUN.

Sabrina Frederick @sabzizzle in Bonds Sport

Richmond FC Tiger (that’s AFL if you’re not in Victoria) Sabrina has got all the moves! So who better to wear our Sport range?

Q: How do you feel in your Bonds undies?

I would say I feel pretty empowered and really comfortable, not just in my underwear but in my own skin as well, which is something that for me that has taken me some time to achieve.

sabrina sabzizzle ricmond fc tiger bonds

Q: Tell us about your journey to getting where you are today?

22 years of my life so far and it has been so crazy! I moved from England to Australia as a young kid and had to adjust to that pretty quickly and part of that was picking up a football, it was my way in, to finding friends at a new school in a new country. I don’t think anything I ever did has been the norm which has probably in some ways helped me. Going on to pursue a career path in women’s football was a bold move when it has only just become a real thing in last 3 years. From England to Perth then on to Brisbane and now here in Melbourne it was been wild ride chasing a dream.

Q: Have you encountered any roadblocks along the way?

I am so thankful of where I am today, but yeah It hasn’t been the smoothest ride and growing up it was tough at times — having a passion in football when it wasn’t the norm for girls to play at all which at times made me resent being a woman completely. On top of that being coloured, with an English accent and not the smallest of girls meant I stood out, to say the least! It took time for me to feel comfortable in my own skin and to believe in myself. Now people are catching on to the whole, embracing everyone for who they are and celebrating that, WHICH I LOVE.

Q: What have been your biggest motivators to keep going despite other people’s doubts?

I would say my biggest motivators would be 1) my tribe of people I keep around me who know the true me and what I am capable of those people are so valuable. 2) To constantly push myself to be the woman I would’ve wanted to look up to when I was kid, being true to myself and leaving a positive impact.

Q: What is success to you and would you say you have reached it?

Success I would say is to be truly happy and feeling like you have left a positive mark on the earth in some way. I think success has different definitions to different people but ultimately, I think if you can wake up and feel comfortable and happy within yourself and how you go about life I would say that’s success.

Q: A piece of advice for young women on their own journey to finding success?

I think in young people it is more common to look for answers on how we are or can be successful, but it comes down to your own journey and what you want to get out of the life you have on earth. I think you need to identify what success means to you individually before you can go about obtaining that.

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