FREE SHIPPING & RETURNS AUSTRALIA WIDE
6 Brands, 1 Easy Checkout
6 Brands, 1 Easy Checkout

FREE SHIPPING & RETURNS AUSTRALIA WIDE

The Cult of Inka Williams

By The Bonds Team

"As far as models go, Inka Williams is smashing stereotypes," writes GRAZIA, who recently caught up with the stunning face of our Spring/Summer '18 New Era collection for women. Laid back is one of the regular descriptions that pops up with speaking about Inka. Perhaps it's because she was born in Melbourne and raised in Bali that, despite her one million (!!) Instagram followers, she keeps her feet firmly planted on the ground. 

“Sometimes it’s hard for me to believe when someone stops me on the street and I’m like yeah what’s up,” she tells the magazine. “I guess all I’m trying to do is make other people see what’s more important things in life. Not just the materialistic things, but loving yourself. I want to be different and also do something good with my profile.”

Inka Williams for Grazia

Speaking about what it's been like to represent Bonds, Inka told GRAZIA: "It's so surreal. In Bali growing up there weren’t a lot of shops, so we would stock up on everything in Australia. Bonds is a brand me and my whole family all brought back and wore.”

Brimming with '90s-inspired throwback streetwear pieces - imagine scoop backs, colour blocking, bodysuits and high waists - the collection could not be more suited to the model's laidback style. 

"I really like the exercise gear and the leggings. The whole range is so cool you can wear it out too," she added.

Read the full interview via GRAZIA here


Our New Era Spring/Summer '18 collection is available online now.


CONTINUE SHOPPING
  • Free shipping for members Sign Up

    0

Bonds & Co. Shipping

We think you are shopping from Australia

Great news! Bonds, Berlei, Champion, Jockey, Playtex and Bonds Outlet Shopping just got a whole lot easier for you and your fellow Australian shoppers!

You can now shop across all these brands, add them to your bag, checkout once, and receive your order in one convenient delivery.*

Free shipping Australia wide on all Bonds orders for Bonds & Me members! Not a Bonds & Me member?
No problems, sign up below!

Join Bonds & Me

*Shipping to Australian or New Zealand addresses only.