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WE GOTS YOU: Introducing our GOTS certified Organics underwear range

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WE GOTS YOU: Introducing our GOTS certified Organics underwear range

So, you ride a bike to work, you’ve got your Keep Cup with you at all times and compost the scraps from your daily green smoothie? So much YES! But when it comes to your undies and sustainability, you’re a bit stumped, right? With our new GOTS certified BONDS Organics range, we take all the environmental guess work out of it for you, making it simple to kick off the day doing good by your bum and the planet.

Made with certified organic cotton, Organics helps to support farming practices that sustain the health of soils, ecosystems and people by using natural processes rather than artificial inputs. Importantly organic cotton farming does not allow the use of toxic chemicals or GMOs (genetically modified organisms). But it doesn’t stop there – the GOTS certification stamp of approval means compliance with world recognised requirements for environmentally and socially responsible manufacturing.

Kind on your body. Kind on the planet. Kind for everybody. Wegotsyou

Organics is made up of your favourite Bonds underwear icons made modern in natural looking, earth-loving shades. There’s something comfy for everyone with trunks and briefs for the guys, plus briefs, gees and hi cut undies and a range of bra styles for the ladies.

Noticed a couple of famous faces repping Organics? More than just gorgeous to look at, helping us to shout about our latest undie range is none other than Aussie musician, writer and sustainability advocate Cody Simpson, along with model and outspoken voice for curves models Paloma Elsesser. Both use their influential voices to help champion a generation of their peers to step up when it comes to the social and environmental issues we are facing today.

"When I can make choices in what I wear that do the planet less harm, it feels better."
- Cody Simpson. Full Q&A with Cody here. 

“I'm proud to be the face of this Bonds Organics campaign because it speaks to sustainability head on.”- Paloma Elsesser. Full Q&A with Paloma here.

Tell me more about GOTS

The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.

The aim of the standard is to define world-wide recognised requirements that ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labelling in order to provide a credible assurance to the end consumer.

To meet GOTS standards, all chemical inputs (such as dyes) must be evaluated and meet GOTS’ requirements on toxicity and biodegradability – and of course, they can’t have any critical inputs like toxic heavy metals or GMOs.

And it doesn’t stop there! GOTS certified manufacturing must have clear environmental policies including target goals and procedures to minimise waste, especially water-waste which could otherwise end up in our oceans or waterways.

The standard covers the processing, manufacturing, packaging, labelling, trading and distribution of all textiles – which in the case of GOTS ‘organics’ standard certification, must be at least 95% certified organic fibres.

If you want to get into even more of the nitty gritty and techy side of GOTS certification, head to their website for the complete run down of helpful stats and facts.

No Nasty Chemicals. Ethically Made. Super Comfy.
It feels good to BKind.

So along with that green smoothie, you can pull on a pair of Bonds Organics in the morning feeling comfy knowing your supporting a brand with its heart – and it’s stitching - in the right place.

Shop the full range here.